Strategic, creative
brand communication
and storytelling.
Clients, Brands & Services
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Clients
Education, Arts, Culture & Heritage
Scarborough Museums and Galleries Trust
Enterprising Futures (NCL University)
Charity, Health & Public Services
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Technology, Engineering
Construction & Manufacturing
Professional Services
Retail, Leisure & Hospitality
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Services
Branding & rebranding support.
Branding for Investment - Start-up to Exit.
Brand research, development & delivery.
Tone of Voice development & guide writing.
Brand messaging & storytelling.
Creative campaigns.
Brand naming, purpose & values development.
Employer branding & internal comms.
Script & animation writing.
Website landing page copy.
b. The Roots
Steeped in 9 years of passion for cultivating strategic and creative brand communications. Of storytelling that captivates and resonates. Of amplifying arts, culture and heritage. Augmenting engineering, industry and tech. Enlivening education, leisure and retail. Supporting incredible charities, health organisations and local authorities.
It is a privilege to support clients and fellow creatives when collaborating on incredible projects. Together, we shape experiences, create impact, get results, and wins awards.
Endorsements.
“Dan is able to take technical and complex products and make them desirable - writing copy that speaks to our target audiences, in a language they understand.
At the time of writing - landing page, email and brochure copy has contributed towards campaigns which have extended reach, and generated approximately 1.5M in sales.
Dan kept pace with the demands of Stanley Engineered Fastening’s work schedule, always meeting expectations, deadlines and needs. I would use the Word Garden again for copy, and definitely recommend them to others in industry.”
— Alison Davies, Channel Marketing Director - Stanley Black & Decker, Inc.
“We’ve worked with Dan on several projects now, from brand values to script writing and he’s like an extended part of the team.
He’s always up for a challenge and seems to just ‘get’ the right tone. We find him collaborative, creative and super passionate.
Dan goes above and beyond to both understand the client and deliver cracking words.”
— Sarah Tempest, Co-Founder & Strategy Director - Altogether
“It was important to SeaChange that we worked with someone who would understand our vision and really bring out our values and ethos in the copy.
Dan went above and beyond what we expected of him, running a tone of voice exercise with the learners and board members here (which was very interesting), meeting the web designer to ensure that the copy and the branding were perfectly aligned, and coming to visit our venue in order to get an actual feel for the place.
Dan was great to collaborate with, kept us in the loop at all times and most importantly, we were blow away by the end results. We will definitely be working with him again.”
— Andrew Forster, co-Founder, SeaChange
a.Word Gardening
a1. Storytelling
Your roots can be powerful and important to your audiences. Let’s get right into the soil of what you are, and why. Built on understanding what matters most to your audience, we’ll verbalise the difference you make in their language. With a focus on the need to engage, inspire and encourage meaningful action.
a2. Strategic Brand Cultivation
Purpose is powerful. Everything that grows, does so with purpose. Unearth and articulate the core values and aims that shape your brand, cultivate your culture, and the truly talented in your organisation.
The way you communicate, is crucial to your success. Let’s develop strategic messaging, delivered with an authentic tone of voice that is true of your organisation, and speaks to your audiences.
a3. Creative Campaigns
It is humbling to collaborate with passionate stakeholders in the development of a creative campaign, and rewarding to see it grow towards the light.
Whether it’s linking with your in-house marketing teams, or getting involved in briefs outsourced to external design agencies – let’s make a memorable impact.
a4. Editing, Condensing & Proofreading
Missing one weed can be costly.
let’s keep your mail, content and internal communications are error-free, on-brand and purposeful.
a5. Refresh & Update Existing Content
To promote new growth and vitality, your communications may need to be pruned, propagated and spruced up.
a6. Marketing & Sales Copy
Infuse the personality of your brand and the value you represent – into your brochures, email campaigns and product descriptions.
Whatever challenges you help your audience to overcome can be articulated. Let’s verbalise your USP, your strengths, and the problems you solve – using words that resonate.