What can a Word Gardener do for you?
I like to know your roots and love to write about them. Getting right into the soil of what you are, and why.
I build an understanding of what matters most to your audience, then verbalise the difference you make in their language. When writing that story, I focus on the need to engage, inspire and encourage meaningful action.
They way you communicate to the world can help build an engaging and memorable brand.
I like to help the voice of your brand to find its throat, and keep it.
Purpose is powerful. Everything that grows, does so with purpose.
I can unearth and verbalise the core values and aims that shape your brand, cultivate your culture and connect with your audience.
It is humbling to collaborate with passionate stakeholders in the development of a creative campaign, and rewarding to see it grow towards the light.
Whether it’s linking with your in-house marketing teams, or getting involved in briefs outsourced to external design agencies – I am very keen to contribute to as a creative copywriter.
Editing, Condensing & Proofreading
Missing one weed can be costly.
I welcome the responsibility of ensuring that your mail, content and internal communications are error-free, on-brand and purposeful.
Refresh & Update Existing Content
To promote new growth and vitality, your words may need sprucing up. I am happy to set time aside to do the necessary pruning and propagating.
Marketing & Sales Copy
Infuse the personality of your brand and the value you represent – into your brochures, email campaigns and product descriptions.
Whatever challenges you help your audience to overcome can be articulated. I will verbalise your strengths, and make sure they understand the problems you solve – using words that resonate.
I’ve been telling stories for a long time, and graduated from the University of Leeds with a BA in Creative Writing in 2006. I left with a 2:1 (half decent) but can’t bring myself to re-read a word that I set down back then.
I went on to pen shorts and flash that were published in literary anthologies, as well as being short and longlisted for an international prize (The Fish). It drilled me into the habit of making every word count.
I am at ease when delivering to an audience or facilitating workshops. In the past I’ve taught evening classes in English Literature, Language and Creative Writing. Tutoring in colleges for over a decade, has helped me to develop a good grasp of education practice and learning theory (mostly studies about Apes stretching for bananas under stress).
At the Found for Words copywriting agency in Leeds I worked as a Junior. It was here that I discovered a love for creative collaboration – owing major gratitude to the agency founder, Collette Davis. Col agreed to take on a raw wordsmith despite or maybe because of my total ignorance to marketing speak, and believed in my ability to pen a good yarn. At Found for Words I contributed to ad campaigns and briefs for the likes of Johnson Carmichael, Low + Bonar, and The University of Edinburgh Business School – in collaboration with the mighty Emperor.
I now keep a humble patch of my own. I’ve told stories and cultivated copy for a diverse array of clients in the retail, education & industrial sectors – including STANLEY Black + Decker, POP, Avdel and NELSON – in collaboration with Kudos Creative.
My gardening experience is also wide-ranging. But probably a story for another time. When not tending word or plant? The Wild. Film. Literature. Music. Football. That incredible story told by a neighbour, or someone in a pub. Or the one keep close to yourself, and learned the most from.
A Word Gardener can cultivate virtually anywhere. I am UK-based but more than willing to consider work further afield, and keen to hear about any opportunities or projects you may have.
The most effective way to contact?
If you prefer an informal chat over the phone:
There’s a great signal from The Word Garden between 8am – 6pm. If all hands are in the soil, please leave a message.
Out of hours is Jungle territory. As you can imagine, signal in there is very limited. Worth giving it a go though. My Garden never closes.