Strategic, creative

brand communication

and storytelling.

What’s in the soil?

 

Endorsements.

“Dan is able to take technical and complex products and make them desirable -  writing copy that speaks to our target audiences, in a language they understand.

At the time of writing - landing page, email and brochure copy has contributed towards campaigns which have extended reach, and generated approximately 1.5M in sales.

Dan kept pace with the demands of Stanley Engineered Fastening’s work schedule, always meeting expectations, deadlines and needs. I would use the Word Garden again for copy, and definitely recommend them to others in industry.”

— Alison Davies, Channel Marketing Director - Stanley Black & Decker, Inc.

“We’ve worked with Dan on several projects now, from brand values to script writing and he’s like an extended part of the team.

He’s always up for a challenge and seems to just ‘get’ the right tone. We find him collaborative, creative and super passionate.

Dan goes above and beyond to both understand the client and deliver cracking words.”

— Sarah Tempest, Co-Founder & Strategy Director - Altogether

“It was important to SeaChange that we worked with someone who would understand our vision and really bring out our values and ethos in the copy.

Dan went above and beyond what we expected of him, running a tone of voice exercise with the learners and board members here (which was very interesting), meeting the web designer to ensure that the copy and the branding were perfectly aligned, and coming to visit our venue in order to get an actual feel for the place.

Dan was great to collaborate with, kept us in the loop at all times and most importantly, we were blow away by the end results. We will definitely be working with him again.”

— Andrew Forster, co-Founder, SeaChange

a. A Word Gardener

 
Artboard 2.png

a1. Storytelling

I like to know your roots and love to write about them. Getting right into the soil of what you are, and why.

I build an understanding of what matters most to your audience, then verbalise the difference you make in their language. When writing that story, I focus on the need to engage, inspire and encourage meaningful action.

Artboard 2 copy.png

a2. Brand Cultivation

Purpose is powerful. Everything that grows, does so with purpose. I can unearth and articulate the core values and aims that shape your brand, cultivate your culture and connect with your audience.

They way you communicate to the world can help build an engaging and memorable brand. I can help you find an authentic tone of voice that is true of your organisation, and speaks to your audiences.

Artboard 2.png

a3. Creative Campaigns

It is humbling to collaborate with passionate stakeholders in the development of a creative campaign, and rewarding to see it grow towards the light.

Whether it’s linking with your in-house marketing teams, or getting involved in briefs outsourced to external design agencies – I’m dead keen to contribute to as a creative copywriter.

 
Artboard 2 copy 4.png

a4. Editing, Condensing & Proofreading

Missing one weed can be costly.

I welcome the responsibility of ensuring that your mail, content and internal communications are error-free, on-brand and purposeful.

Artboard 2.png

a5. Refresh & Update Existing Content

To promote new growth and vitality, your words may need sprucing up.

I am happy to set time aside to do the necessary pruning and propagating.

Artboard 2 copy 7.png

a6. Marketing & Sales Copy

Infuse the personality of your brand and the value you represent – into your brochures, email campaigns and product descriptions.

Whatever challenges you help your audience to overcome can be articulated. I will verbalise your strengths, and make sure they understand the problems you solve – using words that resonate.

 

b. The Roots

9 years of passion for cultivating strategic and creative brand communications. Helping to amplifiy the arts, culture and heritage. Galvanising engineering, industry and tech. Supporting incredible charities, health organisations and local authorities. Enlivening education, leisure and retail.

 
Artboard 2 copy 3.png
Artboard 2 copy 10.png
 

It is a privilege to have supported, and received support from clients and fellow creatives when collaborating on projects, or when trying to work out how to be better at this.