The Word Garden was asked to construct a tone of voice and digital web copy from all the ingredients that make the Cabbage Patch Bakery unique.


An equal parts character mix of: informality, inventiveness and fun.

A spoonful of artistic genius.

Lots of vegetables, blended to deliver wholesomeness with every bite.

Yorkshire spirit, right through the dough of it all.

And a sprinkling of cake magic.


The Result?

From an average of 18 single page visitors per month, to an average of 60 visitors per week.

A 300% rise in click-throughs.

A load of compliments about the copy, and Christmas was a cupcake sell out.

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See More of Cabbage Patch HQ

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