Taste the Fruit

The Word Garden was asked to construct a tone of voice and digital web copy from all the ingredients that make this bakery unique.


An equal parts character mix of: informality, inventiveness and fun.

A spoonful of artistic genius.

Lots of vegetables, blended to deliver wholesomeness with every bite.

Yorkshire spirit, right through the dough of it all.

And a sprinkling of cake magic.


The Result?

From an average of 18 single page visitors per month, to an average of 60 visitors per week.

A 300% rise in click-throughs.

A load of compliments about the copy, and Christmas was a cupcake sell out.

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Fortune 500’s STANLEY Black & Decker – the world’s largest supplier of tools, are steering an ambitious drive for global growth.

The Word Garden was entrusted to create a diverse range of marketing collaterall targeting multiple areas of industry.

Industries: Aerospace, Ground Transport, Shipping, Logistics and Manufacturing.

6 Brochures + 28 Product Press Releases + 17 Marketing Emails + 4 Web Pages + 1 Vertical Leaflet.


CribMaster have been supplying Inventory Management & Automated Despensary systems to industrial and professional customers since 1998.

The Word Garden was enlisted to cultivate copy for marketing materials and web pages.

These are powerful, complex and future-leading products that deliver a serious injection to productivity, and The Word Garden was enlisted to cultivate web copy and contribute to marketing materials.

It was a fun challenge to verbalise just how transformative an impact that CribMaster can have on the day-to-day operations of automotive, industrial and manufacturing sector giants.

Here are a few clippings..

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