The Word Garden was asked to construct a tone of voice and digital web copy from all the ingredients that make this bakery unique.
An equal parts character mix of: informality, inventiveness and fun.
A spoonful of artistic genius.
Lots of vegetables, blended to deliver wholesomeness with every bite.
Yorkshire spirit, right through the dough of it all.
And a sprinkling of cake magic.
From an average of 18 single page visitors per month, to an average of 60 visitors per week.
A 300% rise in click-throughs.
A load of compliments about the copy, and Christmas was a cupcake sell out.