Baking With Words


The Word Garden was asked to construct a tone of voice and digital web copy from all the ingredients that make this bakery unique.


An equal parts character mix of: informality, inventiveness and fun.

A spoonful of artistic genius.

Lots of vegetables, blended to deliver wholesomeness with every bite.

Yorkshire spirit, right through the dough of it all.

And a sprinkling of cake magic.


The Result?

From an average of 18 single page visitors per month, to an average of 60 visitors per week.

A 300% rise in click-throughs.

A load of compliments about the copy, and Christmas was a cupcake sell out.


2019-02-21 (5)


2019-02-21 (3)