The Roots


Words aren’t enough.

I’ve been dead lucky, and supported some great agencies on creative work –

Altogether, Newcastle

Brand Insiders, Edinburgh

Brightside Studios, Edinburgh

Emperor, Edinburgh

Found for Words, Leeds

Kudos Creative, Sheffield

Studio DMC, Gateshead


All great, some small.

At the risk of not seeming very humble, it has been a privilege to work on some top brands –

The University of Edinburgh Business School, Tyne Housing, Johnston Carmichael, STANLEY Engineered Fastening, Keith Pattison Estate Agents, AvDel , Low + Bonar, Cabbage Patch Bakery, POP, SeaChange Cafe, NATURE + NATURE, YANA Activewear, MasterFix, NELSON Stud Welding and CribMaster,


T H E   L O N G   R E A D

I’ve been telling stories for a long time, and graduated from the University of Leeds with a BA in Creative Writing in 2006. I left with a 2:1 (half-decent) but can’t bring myself to re-read a word that I set down back then.

I went on to pen shorts and flash that were published in literary anthologies, as well as being short and longlisted for an international prize (The Fish). It drilled me into the habit of making every word count.

I am at ease when delivering to an audience or facilitating workshops. In the past I’ve taught evening classes in English Literature, Language and Creative Writing. Tutoring in colleges for over a decade, has helped me to develop a good grasp of education practice and learning theory (mostly studies about Apes stretching for bananas under stress).

At the Found for Words copywriting agency in Leeds I worked as a Junior. It was here that I discovered a love for creative collaboration –  owing major gratitude to the agency founder, Collette Davis. Col agreed to take on a raw wordsmith despite or maybe because of my total ignorance to marketing speak, and believed in my ability to pen a good yarn. At Found for Words I contributed to ad campaigns and briefs for the likes of Johnson Carmichael, Low + Bonar, and The University of Edinburgh Business School – in collaboration with the mighty Emperor.

I now keep a humble patch of my own. I’ve told stories and cultivated copy for a diverse array of clients in the retail, education & industrial sectors – including STANLEY Black + Decker, POP, Avdel and NELSON – in collaboration with Kudos Creative.

Working with great people to make incredible work makes me feel very lucky, to be able to do what I do. With North East- based agencies like Altogether and Studio DMC – I always enjoy what I do, while supporting amazing creatives to do the best we can on behalf of their clients. Brands like Tyne Housing, YANA Activewear and NATURE + NATURE have felt the benefit of these collaborations.

My gardening experience is also wide-ranging. But probably a story for another time. When not tending word or plant? The Wild. Film. Literature. Music. Football. That incredible story told by a neighbour, or someone in a pub. Or the one keep close to yourself, and learned the most from.